Sneaker enthusiasts, get ready for a summer in full Barbie style! The famous sportswear brand Superga has just released a new capsule collection inspired by Barbie The Movie™, set to be released in July 2023. In this article, we will discover the details of this collection, which promises to be a must-have for the year.
It’s named Superga x Barbie The Movie™ and it’s the capsule collection the Italian sportswear brand Superga has just released to celebrate the film featuring Margot Robbie and Ryan Gosling. It is a collection of 4 iconic sneakers, reinvented in the style of the doll that challenged gender stereotypes. Let’s explore the details!
Contents
The Sneakers of the Superga x Barbie The Movie™ Capsule Collection
Superga x Barbie The Movie™ capsule collection is a tribute to Barbie’s iconography, with the predominance of the famous pink color that has inspired generations of girls worldwide for decades. The collection consists of four major classics from the Superga catalogue, appropriately revisited for the occasion.
The first model is a Superga 2750 with a canvas upper and an all-over illustrated print. It’s a shoe with a summery feel, featuring elements like rollerblades, ice creams, and palm trees that recall the numerous beach scenes in the film. The total white sole and custom rubber heel tabs add the final touch.
Images via Superga official siteSuperga 2750 is also the starting point for two other models in the collection: the first one features Barbie-themed metal pins, a printed insole, contrasting sole, and a custom rubber heel tab at the back. The second model has a denim upper with an all-over heart-shaped print, developed from the B monogram. This model also has a printed insole, contrasting sole, and custom rubber heel tabs at the back.
Finally, Superga 2802 completes the collection with its bold and eccentric design. The shoe has a 7 cm pink wedge, with the famous rainbow logo printed on the back. Like the other models, the insole features the collaboration logo, and the rubber heel tab at the back is custom-made.
Where to buy the Superga x Barbie Sneakers Collection?
Currently, the collection is only available on the official Superga digital store, priced at 90 – 115 euros, depending on the model. If you want to purchase them, we recommend doing as soon as possible, as they are literally “flying off the shelves”!
Barbie The Movie: the Release Date
The release of Barbie The Movie is scheduled for July 20th 2023. As previously mentioned, the film will feature Margot Robbie and Ryan Gosling in the roles of Barbie and Ken. The trailer has showcased iconic and highly entertaining scenes, hinting at a rather interesting portrayal of Barbie’s world. We are all eagerly looking forward to going to the cinema, and expectations are running high!
Conclusions
In conclusion, the new Superga x Barbie The Movie™ capsule collection celebrates the upcoming release of the film Barbie The Movie, featuring Margot Robbie and Ryan Gosling as Barbie and Ken, a few weeks in advance. The collection joyfully and irreverently reinterprets some iconic models of the Superga brand, infusing them with Barbie’s style. These sneakers will be a must-have for all Barbie fans this summer. Don’t miss out!